Explicit and Implicit advertising

September 20, 2009

The above advert for toothpaste would be an example of an Explicit advert beacuse it is using an image that says , ” Do you want a smile like this?” , if not buy this toothpaste.

Implicit adverts are diffrent to this becuase they give out a message that is less ovbvious,  for example the advert below

The family in the photo look very happy and are all smiling, this might make people subconciously think of the message ” you could also be a perfect happy family like us if you but this car”


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